AERIN HOLIDAY
I designed limited edition holiday wrap based on a pattern by artist, Helen Dealtry. I developed a strategic three tier gift set program designed to recruit and retain Aerin consumers. Leveraging Aerin Lauder’s authority as a tastemaker, the theme for this holiday season blends Aerin’s unique perspective on home and lifestyle with her love of fragrance.
Photographer: Kate Mathis / Stylist: Levia Setti / Lifestyle Photo Art Direction: Kristin Sands / Design Director: Brittany Peipert