AERIN BEAUTY
AERIN Beauty is a luxury fragrance brand inspired by the signature style of its founder, Aerin Lauder. Created in 2012 with the mission of bringing effortless style and beauty into the homes and onto the vanities of women around the world, AERIN Beauty is a touchstone of modern femininity and refined elegance.
As Design Director at AERIN Beauty, I led the creative direction across multiple brand touchpoints, including packaging, print, design, social media assets, and end-to-end photoshoot production. My focus was on elevating the brand's visual identity, ensuring every product and campaign embodied AERIN’s signature modern femininity and effortless luxury. I collaborated closely with cross-functional teams, external vendors, and AERIN LLC to develop and execute cohesive 360° marketing campaigns, seamlessly integrating design with brand storytelling to enhance the consumer experience.
AERIN CHINA LAUNCH
Designed China exclusive patterned gift boxes, shopping bags, rollerball and discovery sets for launch. Art directed photo and video shoots for digital assets live on Aerin Beauty China e-commerce and social platforms. Concepted and created lightbox visuals and in store collateral elements to be used in the first Aerin Beauty free standing store in Nanjing, China, opened August 2018.
Collaborating with the store design and visual merchandising teams, we created Aerin Beauty's first freestanding store in Nanjing, China. I led the art direction for all lightbox visuals and in-store displays, while also developing collateral to educate this new consumer base about the brand.
Photographer: David Prince
Stylist: Jill Nicholls
SVP Creative: Matthew Parr
Design Direction: Brittany Peipert
Art Direction: Joni Sato
Visual Merchandising: Edgardo Torres