BA Wine

BLUE APRON WINE

Blue Apron Wine needed a brand refresh update to its digital web experience. Concepted and redesigned the Blue Apron consumer wine journey from introduction to post purchase. Collaborated closely with product design to create a seamless UX experience. Our goal was to rebrand and elevate this experience for new and existing BA Wine customers.

Art Direction: Brittany Peipert / Copy: Ashley Staples / Photographer: Mike Krautter / Stylist: Sarah Vasil