WILD GERANIUM

press mailer concept & design

Created bespoke mailer designed to support the global launch of Aerin’s new fragrance, Wild Geranium. Wild Geranium is a whimsical new fragrance that is inspired by never-ending field bursting with color paired with dreamy blue skies, a shimmering sun and the intoxicating scent of wild flora. The goal was to create a socially engaging, photogenic, and sustainable gift for top influencers around the world. Inspired by the outer packaging of the fragrance, I designed a recyclable keepsake box with compartments to house a 50ml Wild Geranium Eau De Parfum, custom paints reflecting the bold hues of the pattern, watercolor brushes, and custom postcards designed to be painted and spritzed with the fragrance gift.

Photo Credit: @helendealtry, @heyprettybeautyblog, @ariellecharnas, @lisa_concannon_art