AERIN HOLIDAY 2020

Concept Development, Packaging Design,

Photo Art Direction, Pre-Post Production


I designed limited edition holiday wrap based on a pattern by artist, Helen Dealtry. I developed a strategic three tier gift set program designed to recruit and retain Aerin consumers. Leveraging Aerin Lauder’s authority as a tastemaker, the theme for this holiday season blends Aerin’s unique perspective on home and lifestyle with her love of fragrance.

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Photographer: Kate Mathis / Stylist: Levia Setti / Lifestyle Photo Art Direction: Kristin Sands / Packaging Concept & Design, Product Photo Art Direction: Brittany Peipert