Aerin BEAUTY
art direction / packaging design
AERIN Beauty is a luxury fragrance brand inspired by the signature style of its founder, Aerin Lauder. Created in 2012 with the mission of bringing effortless style and beauty into the homes and onto the vanities of women around the world, AERIN Beauty is a touchstone of modern femininity and refined elegance.
Led packaging design and development for the Aerin fragrance collection. Art directed evergreen brand assets to be used for digital and in-store merchandising.
Photographer: David Prince / Stylist: Jill Nicholls / Art Direction: Brittany Peipert